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Invision - Business Thinking for Designers

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Honoured to have had another opportunity to collaborate with the incredible team InVision to produce a new series of illustrations for the handbook Business thinking for designers inspired by the story of Alice in Wonderland.

The overall theme of the book was around Alice as the designer going on a difficult adventure: From a 'normal', 'regular', 'grayscale' world to uncovering a new brilliant universe with a greater understanding of her surroundings, how everything fits together, and how to thrive. Throughout her journey, she encounters new friends, a few foes, and challenges. Metaphorically highlights how one could bring a business mind to design, and transform the company and your career.

The book is written by Ryan Rumsey, a veteran of Apple and Electronic Arts design. Pleasure to have collaborated with Aaron Stump of Invision on the creative direction on these illustrations

These illustration are a small part of all the incredible work the InVision's Design Education team have pulled together to develop this book. 


Chapter 01 - Rabbit hole - Understanding the business impact of design



Chapter 02 - Conversation with Cheshire cat  - Understanding business vocabulary, and strategies



Chapter 03 - Developing a business Perspective




Concepts and sketches created for the various chapters in the handbook




Chapter 04 -  Gaining perspective about business and design



Chapter 05 - Tea party -  Role of effective communication in design



Chapter 06 - Lessons learnt and bringing it together






Rough concept sketches that did not make it into the hand book 



The Cover - Alice peeking into the rabbit hole getting ready for the adventure ride



Thanks for making it all the way

Credits ​​​​​​​
Creative Direction: Aaron Stump
Written By: Ryan Rumsey
Illustration: Ranganath Krishnamani
Invision - Business Thinking for Designers
Published:

Invision - Business Thinking for Designers

A series of illustrations for the Invision handbook - Business thinking for designers inspired by the story of Alice in Wonderland.

Published: