Healthy Cooking Guide Brochure
The design of this brochure is built from the fundamental purpose it serves to its viewers; a cooking guide. With that said, it was important to use design principals in the right way to establsih both clarity and charm. By having the front cover show vibrant fruits and vegetables masked into the logotyoe “healthy”, and having hand drawn ingredients as a repeating background, the charm element is manifested by using contrast and not-so-serious typefaces. This is purely to draw attention, while the inside design displays itself similar to a user friendly interface; balanicing easy to read content with simplified cohesive design. One can see the relation with the use of illustrated meals in both the outside center panel and inside title intro’s. Charm and clarity working jointly overall.
