Ecocraft Natural Product
B R A N D I N G , P A C K A G I N G D E S I G N
Ecocraft is a cosmetic brand that produces premium care solutions. Their goal is to give your skin and hair full hydration throughout the day and a feeling of freshness after a bath. They care about their customers and the environment, providing only new environmentally friendly solutions in the beauty industry.
Products visualization
S H A M P O O C O N D I T I O N E R B O D Y S C R U B B A T H S A L T F A C I A L S K I N O I L
Brand name "Ecocraft" reflecting two areas:
ECO - Ecological - environment friendly, natural
CRAFT - craftmanship.
CRAFT - craftmanship.
The brand name contains the values of it's product. The best and most useful thing for people is what nature gives. So, products and the production use only the best natural materials and technologies.
Typography
Color Palette
The challenge
To combine a sense of lightness and simplicity from the usage of cosmetic products and to reflect the naturalness of the product itself.
It was decided to choose light, tender colors close to the sky color. The brand's color palette is sky blue - it is the main color, and black and white - for text. The entire visual language was inspired by minimalism and nature. Soft geometric lines emphasize the natural illustration of the label design and product shape. Typography also shows us a combination of the old and the new century. Sans serif fonts complement the elegant serif font of logo letters. This combination creates a solid corporate identity.
Modern style mean elegance and sophistication. An elegant forms that remind us of nature was used. Was created a simple shape from an environmentally friendly material, pleasant to the touch, and chose a color that is pleasing to the eye.
B R A N D I N G & P R O D U C T D E S I G N : A l e f t i n a K o t i k o v a
P r o d u c t S v i s u a l i z a t i o n : D m i t r y K o t i k o v
