British Heart Foundation - Advertising Campaign, 2012.  

 

Advertising Campaign for British Heart Foundation comprising of an Adshel, and storyboard concept for a television advert - encouraging people to take more exercise. Using cogs as a metaphor for the heart, I foucused on creating an illustation that utilised linework to covey the sense of flow and continuity. My belief is that good design is as little as possible, because it concentrates on the essential aspects - epitomising purity and simplicity, and my aim was to employ this belief within my work.