We developed: creative idea, key visuals, animated videos.

Comfy is a global Ukrainian home appliances stores network.

Our goal was the creative idea of the opening a new store in Dnipro city.

The opening was set to be in the same shopping mall it had already been a couple years before, so the main idea was the "coming back" of the beloved Comfy.

StormNos + Crazy thinking = slogan

It has never happened before, and here it is again.
Which is the famous humorous & paradoxal statement of former Russian prime minister Viktor Chernomyrdin.

We had a plenty of ideas to show the thing that never existed before, and we decided to stop on the symbiosis of the technic & human. After all Comfy is a home gadgets store, and we sincerely believe every gadget has its soul. Now every one of them literally calls us to the opening & tells us about discounts & presents.

The idea worked very well in the series of visuals that communicated the offline mechanics.

We've also made funny & dynamic animated videos for the promo campaign. One long 20 seconds video & 3 short 6 seconds.

Almost nothing foreshadowed... And we've started to glue boards in the streets of the city, and the great & terrible quarantine came in.

So sadly our client turned the red light on for the company.

So for the period of quarantine Comfy provides contactless delivery. And Nos agency stays home.

Take care of yourself & your natives.