AMD for MRM Gould

MRM Gould was direct marketing shop.

Creative Direction, Art Direction, Flash Development, Copywriting, Strategy

Initial concept work for AMD campaign. “Unleash me. Evolve me. Enable me.
Strengthen me. Fuel me. Free me. Inspire me. Know me. Energize me. AMD me.”      
Additional work in campaign done with / by various team members.

Target Audience: People who live and breathe technology. Both IT professionals and everyday tech enthusiasts.

We needed to create a buzz for AMD—a company with hardly any name recognition—in an industry dominated by a single microprocessor manufacturing Goliath: Intel. Our research indicated there was a growing sense of frustration with the perceived "Intel way." (Churning out new technology for new technology’s sake, without the least bit of concern for users’ needs.) We decided to tap into that frustration. The time was right for the emergence of a customer-centric company. We positioned AMD as a company that listens. A company that works hard for the consumer and their business. Our campaign gave the consumer a voice in the process. And that voice had a rallying cry: "AMD me." "AMD me" was the answer to what ailed the tech community. It demanded an alternative to the status quo. It functioned as a call to action. And, best of all, it positioned AMD as the hero of the story.