The Youth Champions League, (YCL) was a Football tournament that promised to bring back the belief in Indian Football. The Brand values were Bold, Uprising, Rejuvenating, agressive and pride.
The Falling drops of water that lifts the surface by its action, was our inspiration. And this action gave us a new route to explore.
Explorations
We Worked on various styles to bring the feeling of football coming back to India. Most of the shape and movement was inspired from water drops hitting the surface and rising the others.
Contruction of the Ball.
The Youth Champions League Font
Reverse - Full Text
All Versions
Teaser Campaign
The Photography was simple and elegant, with photo retouching in it.
The style was evolved from the motion of the logo. This created Vibrant and motion graphic at the event
Thank You
Team Yellow Slice
