Sweebies
The client - Who.
Sweebies, the leading e-shop for stylish & elegant, quality partyware.
The need - What.
Sweebies assigned us the creation of the concept of their first physical store.
The execution - How.
The main idea that powered the whole concept is “life” and as Sweebies team says: “Celebrate every little occasion. Celebrate every day. Celebrate Life”. A minimal and neutral environment is created to promote the products themselves while being consistent with the brand’s image.
STIRIXIS Group refreshed the existing logo with a new tagline and created all the branding applications for the brand. Boxes, business cards, bags, thank you note, personnel's outfit are some of the new applications designed.
Apart form the architectural design, the environmental graphics of the store are also designed by STIRIXIS Group. The minimal but joyful style of the brand is kept unified in the store, creating a cosy and happy environment.
The #imaginemore element - Wow.
Find out more: https://bit.ly/3mv9fHq.
