"N-udder milk packaging" for LOGOPLASTE
"The whole of nature is an endless demonstration of shape and form. It always surprises me when artists try to escape from this." - Henry Moore.

* Before starting this project i was influenced by Henry Moore sculptures.

I started this brief from generating concept solutions for a new milk packaging, I tried to show how innovative and functional milk pack could be. Also focused on such aspects as recyclability, disposability, environmental issues. At first, I used to make sketching developing on basic bottle shape for 1,2 and 4 pint milk pack. I've gathered lots of information of existing milk packaging and made visual boards research, I've made lots of sketches on milk bottle visual graphics, to make it more visually firendly for customers. I've read some ergonomics literature to create bottle for the most effective lifting, handling, carrying and for standing.

Also considered shelf presence and the retail environment, a bottle that by first sight could tell you "Here! I'm Milk! Take me". It's a cow, it's a tooth! - full of calcium. It demands attention, makes people smile, wants to be touched and of course to be purchased.

The bottle design is an innovative, unique, fancy, its made of plastic (PET technology). The label made in minimalistic way and has a creative idea to use a cow print skin look. Everyone knows the cows skin pattern (white background and black abstract dot shapes) I took some of them to create the main graphic element on the label. I've transformed some of cows dots into the UK's regions (e.g. Norfolk, Hampshire, Northumberland) it shows you from where in the UK's these products are farmed and where the milk comes from. When the product is in your fridge you are reminded of these facts.
The bottle has unique design. You've got an opportunity to put bottle on its head or bottom. Proof membrane and smart cap will protect from milk spilling. Another important aspect is reuse. Take a bottle, cut top part, and here is! Use it as an exclusive design flower pot, or a office pen holder. Think Smart, Save Our Planet Earth!
New shape milk bottle has strong shelf presence, more than other brand in the category.
The design is clean, fun and symbolic.

Awards:

2009 – The Institute of Packaging, Starpack Awards (EuropeanAwards) 2009 – concept for the “LOGOPLASTE” company – GoldAward and Supreme Gold (Best in Show Award) - London

2009  – Worldstar Student / Packaging DesignCompetition (International) 2009 – concept for the “LOGOPLASTE” company – WorldStar Students Award 2009  (Tunisia) - organised by World Packaging Organisation.

2009 –  3rd International biennial “Baltic Design2009”
International design competition“Design Plus” – the Honor of Laureate (Kaliningrad,Russia)


"N-udder milk packaging" for LOGOPLASTE
22
1207
0
Published:

"N-udder milk packaging" for LOGOPLASTE

Roman Klementsov
22
1207
0
Published: