Belforto - the brand new private label of the ROST supermarket. The product line includes four classic tea flavors the consumer knows and loves. While design developing we never wanted to create something unusual and conceptual. Our goal was to endow the conception with easy and well known attributes of good English tea packaging.
Every tea taste was reflected in the design of packaging with the use of simple and delicate shapes in combination with noble color palette. Fine lines and silver elements emphasize the status and elegance of the product. We paid special attention for the back side of the packaging also. All because of love to the details and aesthetic.The main part of the whole packaging is its huge logo. We decided to use hot silver foil stamping to make it shine and draws attention.
In general, the design turned out to be fresh in terms of its segment, but still familiar to consumer.