Mister Baker - Chain of Stores
The client - Who.
Mister Baker is the UAE’s leading bakery chain founded in 1990.
The need - What.
Despite its leading position, in 2017 Mister Baker decided to invest further in upgrading its concept for its clients with a view to 2025.
The execution - How.
STIRIXIS Group evaluated the business plan, redesigned the logo and branding, designed a new architectural and operational concept and organized the roll-out throughout the chain, with the project management and author’s supervision of all stores.
STIRIXIS Group worked closely with the management of Mister Baker to clarify and redefine the strategic objectives as well as to create the business plan of the investment and its expected return.
STIRIXIS Group redesigned all branding applications for the chain of stores, such as the menus, the store boxes, the business cards, the website and social media identity. Furthermore, all environmental graphics follow the fresh concept, maximizing the feeling of celebration and happiness derived from the environment.
Operationally the concept changed radically through the architecture designed, bringing celebration sales-persons closer to customers and assisting them more directly and efficiently in creating special and memorable celebrations for themselves and their beloved ones.
The #imaginemore element - Wow.
Find out more: https://bit.ly/3cGuRfj.
