Kronos Exquisite Ice-Cream
The client - Who.
Kronos Exquisite Ice-cream received the “Excellent Communications Design-Brand Identity” award by the German Design Council in Frankfurt, Germany. Kronos, with the same care and passion, since 1929, produces and offers daily fresh artisanal ice cream. The company decided to relaunch the brand, with new branding, brand identity and a store renovation.
The need - What.
The new logo and brand identity created by STIRIXIS Group for the project.
The execution - How.
After defining the brand strategy, a holistic design thinking was created; starting with the logo redesign, the new concept is designed.
The logo was kept same for several years, and it was decided that it should get modernized, as well as the whole identity. The name Kronos means the Saturn, the sixth planet from the sun and second-largest in the solar system. The name of the brand was selected to be this as it is known to be the coldest planet in the galaxy. While redesigning the logo, the main elements of the existing logo were kept, while creating a more contemporary image. The years of establishment pair the logo, to promote the heritage and the long presence, as well as an explanatory tagline to inform that the brand offers exquisite ice-creams. As a result, in the new logo created, the recognizable mark of the planet, well established in the mind of customers was decided to be updated and not just extinct. The “o”s in the name of the logo represent the planets whereas the date of establishment works as a satellite.
Apart from the logo and identity redesign, the store was also reformed. Tiles and wood from the previous format of the store are kept indicating the long presence of the store and the care. The store now showcases an upgraded customer experience, enabling fast service, solving functionality and cross-selling opportunities.
The products are showcased and starified, additional products have been added to the menu, while the area where customers can enjoy the products is more welcoming, comfortable and vibrant. The intense blue color selected is happy and vibrant, making a nice contrast with the colorful products.
All elements were aligned to create a robust brand identity and a unique environment for the clients.
The #imaginemore element - Wow.
Find out more: https://bit.ly/35ZQ9lt.
