S o u t h e r n D e l i g h t s p a ck a g i n g
Southern Classics for North India
Partner-in-charge & Creative Director Lisa Rath | Design Development & Production Neha Wahi | Creative Photographer Pradeep Dasgupta
Southern Delights is a range of classic savouries from the South, introduced by Haldiram's as to audiences in Delhi and the rest of India. Problem Haldiram’s enjoys immense trust as a maker of savouries. But because of their overwhelming presence in namkeens, these could get overlooked by North Indian consumers, and not recognised as authentic by south Indian consumers.
read more about this project at www.icdindia.com