Challenge
Epson was promoting its different large format machines across different markets with no consistent value proposition, message or look and feel. Many of their comms used a price-focused approach to drive sales and there was a real opportunity to do some brand building work for them.
Epson was promoting its different large format machines across different markets with no consistent value proposition, message or look and feel. Many of their comms used a price-focused approach to drive sales and there was a real opportunity to do some brand building work for them.
Solution
We wanted a simple idea that could cut through and create the consistency and recall we needed to ‘relaunch’ the Epson large format range and resonate with the different audiences.
It was time for Epson and the audience to ‘Go Big’. Whether it was transforming from traditional print methods to digital, or upscaling their production power with an upgraded printer, the message was always the same: Go Big with Epson.
This central message and call-to-action could then flex to all the different products and verticals we needed it to, while still staying consistent and building brand consistency across the different APAC markets.
We wanted a simple idea that could cut through and create the consistency and recall we needed to ‘relaunch’ the Epson large format range and resonate with the different audiences.
It was time for Epson and the audience to ‘Go Big’. Whether it was transforming from traditional print methods to digital, or upscaling their production power with an upgraded printer, the message was always the same: Go Big with Epson.
This central message and call-to-action could then flex to all the different products and verticals we needed it to, while still staying consistent and building brand consistency across the different APAC markets.
Case study video
