A conceptual packaging design for three dried fruit products: sultanas, apricots and bananas. The goal of this project was to rebrand ‘snack packs’ for an older demographic—making them more modern and luxurious. A sleek wave-like pattern on each box carries across the set unifying the products under a single brand and a unique colour palette differentiates each fruit.
The modern sans-serif typography serves to appeal to a younger audience whilst the foiling heightens the product’s luxury value. The use of a Kraft card is a sustainable option, and, when paired with the bright colour palettes, it creates a simplistic and contemporary look to each design.
