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    Print campaign to introduce the new Land Rover Freelander model with the Stop/Start technology. The engine shuts down when the car is idle saving… Read More
    Print campaign to introduce the new Land Rover Freelander model with the Stop/Start technology. The engine shuts down when the car is idle saving up to 10% in CO2 emissions. Read Less
    Published:
LAND ROVER - "Each stop counts"

THE BRIEF

Introduce the new Land Rover Freelander model with the Stop/Start technology. The engine shuts down when the vehicle is idle saving up to 10% in CO2 emissions.
THE INSIGHT
Each stop is a contribution to a cleaner environment.
THE CONCEPT
"Each stop counts."
Credits:
Art Director / Copywriter: Alberto Rivero

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