My personal branding is an encapsulation of both myself as a person, and myself as a designer. For my identity, I wanted to showcase a harmony between professionalism and playfulness, to do so, I introduced a vibrant colour palette and quirky stickers paired with a sensitive treat to typography and grid. Stickers, to me, remind me of when you would receive a gold star sticker from your primary school teacher to tell you, “you did well”. The stickers were not strategically placed but you knew they were there and that it had held an importance. This association, was what helped pushed my personal branding and made me really have fun with what I was creating for myself.
