«Urban Lemonade» is a locally produced lemonade with Yuzu juice, the Japanese lemon. Its fresh and bubbly brand- and packaging design features the two typefaces Funktional (by Davide Rosetto) and Isar (by Chi-Long Trieu), which we really love. We worked with fluorescent colors and high class materials in print to underline the quality of the soda. Together with photographer Tobias Siebrecht we put the lemonade in the spotlight of an online marketing campaign.
Art Direction and Design with Kevin Högger.
Art Direction and Design with Kevin Högger.
