Bedding for a better future
Client: Ela Lane
Location: Toronto, Canada
Industry: Bed & Bath Linen
Logo by: La Tortilleria
Location: Toronto, Canada
Industry: Bed & Bath Linen
Logo by: La Tortilleria
About
At Ela Lane, we believe that the highest quality comes from nature. That’s why our luxury bed and bath linens are carefully crafted using 100% organic cotton with no added dyes or chemicals. We set out on a mission to create the softest, most comfortable luxury linens that don’t compromise the health of our planet.
At Ela Lane, we believe that the highest quality comes from nature. That’s why our luxury bed and bath linens are carefully crafted using 100% organic cotton with no added dyes or chemicals. We set out on a mission to create the softest, most comfortable luxury linens that don’t compromise the health of our planet.
Our name originates from the Greek word Ela, meaning comes, and Lane, the Middle English word for path. We hope to empower every household to choose socially responsible, harm-free and high-quality textiles. Join us on the journey toward a more sustainable future. Let’s be stewards of our planet. Together.
Concept
We were commissioned to create a visual identity for Ela Lane packaging design. Our main idea was to highlight the philosophy of the company: “Joining to Ela Lane on the journey toward a more sustainable future.”
We were commissioned to create a visual identity for Ela Lane packaging design. Our main idea was to highlight the philosophy of the company: “Joining to Ela Lane on the journey toward a more sustainable future.”
We have represented this spirit of the brand symbolically with stripes that represents a path. A path that invites you to join you on a sustainable luxury journey.
The colour pairing on the strips reflects the sophisticated and distinctive look of the brand, but at the same time consider the natural and organic side. We have respected both brand attitudes; the luxury & sustainability.
In resume, with modern graphic simplicity, we have achieved a contemporary luxury standard\
Our Work
Concept Development
Packaging Design
Print Design
Visual Identity
Packaging Design
Print Design
Visual Identity
