Design of Penfriend’s logo, visual identity, and introduction animation, as well as her Attention Engineer podcast’s visual and intro animation.
Penfriend (AKA Laura Kidd) is a songwriter, record producer and podcaster based in Bristol. Her visual identity portrays an invitation - a message in a bottle - to join her community and connect through writing, music and art. Her positive outlook and sense of inclusiveness are reflected in the identity’s whimsical approach, hand-made aesthetics and bright colours.
Design of the podcast's thumbnail visual, and an intro animation for Attention Engineer - Penfriend's weekly podcast, in which she chats with her favourite musicians, artists and performers.
