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SmartSweets In-Store Experience
ART DIRECTION & DESIGN
SmartSweets In-Store Experience

SmartSweets is challenging the candy aisle by offering delicious candy, without all the bad stuff. The mission is simple: Kick Sugar, Keep Candy. Our goal with in-store material was to drive the mission (and key value prop) home in a quick-to-digest manner.  To differentiate ourselves from other 'healthy-alternative' sweets on the shelves, the visuals are bright, bold & joyful - it is candy after all!

🍭DESIGNED IN-HOUSE AT SMARTSWEETS
To highlight the brand's mission and drive awareness of the product to potential new customers, we decided to make the "Kick Sugar Keep Candy" slogan take center stage at all touchpoints.
In-store displays include shelf wobblers, shelf strips, floor decals and floor displays. The goal of all materials are to provide a high-level understanding of what sets SmartSweets apart in a vivid, eye-catching manner. 
Modular in-store activation footprints were also developed. The objective was to create a memorable brand experience that clearly expresses the SmartSweets mission in an Instagrammable way.
SmartSweets In-Store Experience
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Published:

SmartSweets In-Store Experience

10
200
2
Published: