ART DIRECTION & DESIGN
SmartSweets In-Store Experience
SmartSweets is challenging the candy aisle by offering delicious candy, without all the bad stuff. The mission is simple: Kick Sugar, Keep Candy. Our goal with in-store material was to drive the mission (and key value prop) home in a quick-to-digest manner. To differentiate ourselves from other 'healthy-alternative' sweets on the shelves, the visuals are bright, bold & joyful - it is candy after all!
🍭DESIGNED IN-HOUSE AT SMARTSWEETS
To highlight the brand's mission and drive awareness of the product to potential new customers, we decided to make the "Kick Sugar Keep Candy" slogan take center stage at all touchpoints.