Digital production for Volkswagen's Rescue Drivers. A campaign/activation that provides free first aid training to VW drivers with one purpose: making Belgian roads safer by having first aid providers everywhere around you.
The campaign included a website (www.rescuedrivers.be) with digital media, newspaper ads and other media.
Role: Head of Digital Production
Client: Volkswagen
Agency: DDB
Online case: https://www.ddb.be/work/all/clients/all/volkswagen-and-ddb-teach-belgians-about-reanimation
Press Release NL: https://pub.be/nl/volkswagen-en-ddb-leren-belg-reanimeren/
Awards
CCB Gold, direct: https://www.creativebelgium.be/winner/202000217/rescue-drivers
CCB Silver, activation: https://www.creativebelgium.be/winner/202000215/rescue-drivers
CCB Bronze, integrated: https://www.creativebelgium.be/winner/202000216/rescue-drivers
CCB Shortlist, innovative: https://www.creativebelgium.be/winner/202000220/rescue-drivers
