In 2018, we created the identity and packaging of Meatless brand products. 2019 was the year of another change—we introduced new packaging solutions and created a new series of products in eco friendly packaging.
The product is intended for those who can’t or don’t want to eat meat, but are looking for a similar taste. That’s why the idea is to show meat products in a fun vegetable form. We tell the customer—you don’t need to give up your favourite flavors, but you have 100% guarantee that you don’t eat any products of animal origin.
We created illustrated characters, drawn in a fresh and humorous style. Each character has attributes that correspond with the product category and taste, helping customers find what they are looking for.
The product is intended for those who can’t or don’t want to eat meat, but are looking for a similar taste. That’s why the idea is to show meat products in a fun vegetable form. We tell the customer—you don’t need to give up your favourite flavors, but you have 100% guarantee that you don’t eat any products of animal origin.
We created illustrated characters, drawn in a fresh and humorous style. Each character has attributes that correspond with the product category and taste, helping customers find what they are looking for.
Design: Magdalena Burdzyńska / Podpunkt
Visually strong and well made products by
podpunkt.pl & superskrypt
