Viral marketing is an organic marketing method that relies on users to spread a message or content piece from a brand. Viral marketing is often unpredictable and never guaranteed, but, when done right, it can be a huge boost for business.

Viral marketing can be done only when there are one or more mediums to spread a message. The mediums should be a communication channel with pre-existing social networks, either offline or online. 

It’s important to note that vitality doesn’t necessarily mean positive.

The purpose of most viral marketing campaigns is to stand out, many campaigns have a few similarities that can be easily replicated and adapted.

It’s easy to say that viral marketing would not exist without social media. Without social media, there would be no vehicle for news or information to spread as rapidly as it does.

One of the best ways to spread a viral marketing message is by building a network of influential supporters to help disperse it. This can include hiring people with huge online followers to spread your message, connecting with journalists to cover your story and paying salespeople to introduce your concept to the people. The more people talk about your product, service or brand to people who trust them, the more successful your campaign will be. 

Viral marketing is one of the most powerful ways to make a business stand out. some strategies to increase your chances of going viral:

1.Right time- To make your content go viral, it is essential to post at the right time when more people are likely to come across your content.

2. Right audience- It is important that you keep in mind your target audience before creating anything. Keep your audience’s age, gender, location and preferences in mind before creating any content.

3. Right platform- The right kind of social media platform is going to help you in making your content viral. You should choose a platform according to your audience and content.

4. Right/unique content- Viral content is good content, it’s not important that it’s popular content.

5. Right people/influences- Choosing the right influence to promote your campaign is very important.

6. Right words- Creative hashtags are the time bombs of the viral marketing industry. They can make or break your campaign.

7. Right amount of sharing- The more your the better it is for your brand.

8.Right features- Using audio-visual content attracts people like no other. Make use of videos that convey a lot. Info graphics, memes, long-form content, posters ..use it all. 

9. Wokeness Create content that is in no way derogatory to any particular community, race, gender, etc. The kind of content that is humane and up to date with the trending memes.

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