Starhub Smart Share Explainer
In an ever-connected business world, Starhub Singapore revealed a new data plan for businesses that can help pool their data together to help companies be more efficient in their data usage. We were tasked to create an explainer video, which combined live action set in an animated world.
Stills
Development
Before kicking off anything, we had to create 3 locations in 3D. The storyboard calls for the environments to animate in and out with the talents. Initially, we went with a realistic looking environment, drawing inspiration from showrooms and offices. As the project progressed, Starhub eventually wanted the background to be clean and white, to fit their branding and also to make sure that the talents stand out and not the background.
From top to bottom, how each of the room progressed in design.
Close up view of the screen textures we created for the phone building.
This preview was to show the sequence with the phones acting like a bar graph.
Produced at Offset.sg (2016)
Producer: Leow Yuan Ming
Creative Direction: Clement Chia
Filming Director: Lawrence Ong
Animator: Manfred Seet, Choo Chao Quan
Thank you for viewing!
