In India, rape inside a marriage is not a crime.
To change the law, we sent an activist to turn himself in to the police, pretending he raped his wife.
Watch the video and see how the story unfolds.
AWARDS:
-Ranked #16 for most creatively awarded campaign in the world in 2021 by WARC
-2x Silver Cannes Lion – Film and Brand Experience & Activation
-2x Bronze Cannes Lion – Social & Influence and Glass
-Silver One Show Pencil – Social Media
-Bronze One Show Pencil – Film
-4x Bronze Clio Awards – Social Media, PR, Branded Content & Direct
-D&AD Wood Pencil – Entertainment
-3x Silver London International Awards – Film and Branded Entertainment
-3x Bronze London International Awards – Ambient & Activation, Online Film and Non-Traditional
-3x Gold Spikes – Digital, Entertainment & Brand Experience
-2x Silver Cannes Lion – Film and Brand Experience & Activation
-2x Bronze Cannes Lion – Social & Influence and Glass
-Silver One Show Pencil – Social Media
-Bronze One Show Pencil – Film
-4x Bronze Clio Awards – Social Media, PR, Branded Content & Direct
-D&AD Wood Pencil – Entertainment
-3x Silver London International Awards – Film and Branded Entertainment
-3x Bronze London International Awards – Ambient & Activation, Online Film and Non-Traditional
-3x Gold Spikes – Digital, Entertainment & Brand Experience
-Silver APAC Effie Awards
-Spikes Grand Prix for Good Finalist
-The One Club @OneScreen Gold – Best Documentary
-4x One Show Merits – Entertainment, Social Media, PR & Online
-One Show Asia Merit – Public Service (only Merits were awarded because of COVID-19)
-Gold Ad Stars – Social & Influencers
-4x Silver Ad Stars – Film, Branded Viral Videos, Human Rights and Diverse Insights
-3x Bronze Ad Stars – Film Craft, Direct and Gender Equality
-3x Gold Creative Circle Singapore Awards (Gong Awards) – Film & Branded Content and PR
-3x Silver Creative Circle Singapore Awards (Gong Awards)- Film & Branded Content, Direct and PR
-Silver Cresta Awards – Brand Entertainment
-Bronze Cresta Awards – Social Campaign
-WPP Extraordinary Awards Special Commendation – Communications Category (only 2 Special Commendations were awarded worldwide)
-3x Cannes Lion Finalists – PR, Film & Brand Experience
-3x One Show Finalists – PR & Direct
-3x D&AD Finalists – PR & Impact
-London International Awards Finalist – Social Media
-Spikes Finalist – Film
-2x Creative Circle Singapore Finalists (Gong Awards) – Experience & Activation
-Spikes Grand Prix for Good Finalist
-The One Club @OneScreen Gold – Best Documentary
-4x One Show Merits – Entertainment, Social Media, PR & Online
-One Show Asia Merit – Public Service (only Merits were awarded because of COVID-19)
-Gold Ad Stars – Social & Influencers
-4x Silver Ad Stars – Film, Branded Viral Videos, Human Rights and Diverse Insights
-3x Bronze Ad Stars – Film Craft, Direct and Gender Equality
-3x Gold Creative Circle Singapore Awards (Gong Awards) – Film & Branded Content and PR
-3x Silver Creative Circle Singapore Awards (Gong Awards)- Film & Branded Content, Direct and PR
-Silver Cresta Awards – Brand Entertainment
-Bronze Cresta Awards – Social Campaign
-WPP Extraordinary Awards Special Commendation – Communications Category (only 2 Special Commendations were awarded worldwide)
-3x Cannes Lion Finalists – PR, Film & Brand Experience
-3x One Show Finalists – PR & Direct
-3x D&AD Finalists – PR & Impact
-London International Awards Finalist – Social Media
-Spikes Finalist – Film
-2x Creative Circle Singapore Finalists (Gong Awards) – Experience & Activation
The case study :
The documentary :
The poster :
The board:
