Milo - "Next Games"
Sports is to Milo what Bonnie was to Clyde. With no budget. That's always good. No attention. Even better. We flew under the radar with our lovely client. The best ingredients to do something - is when you have nothing. The initial first season was to redefine sports for a whole new generation featuring lots of sports. With Next Games to be an annual event - as the sporting platform to connect with youth. This later evolved for the following seasons into specific sports annually. Thing to learn is that. Not all sports looks awesome to shoot no matter which high calibre director you put on it. So we chose football the next season and won a Silver Lion at Cannes. And that alone won us more business from Nestle. The end.
