Tradex Foods Inc. is a seafood wholesaler based in Victoria, BC. They needed help redesigning the back side of one of the insert cards they include when people purchase seafood.

These cards are meant to inform their clients of other products they offer, and describe to clients what they guarantee by purchasing their products.

We created icons to provide visual elements to their "No Over Glazing" and "No Over Soaking" mission statements. Icons can help to make abstract concepts easier to understand.

I worked within brand guidelines to create a design that worked well with the fonts and colors already established by the Tradex Brand Guidelines, while providing a fresh take on the project.