‘The Magic Garden’ installation by Mamou-Mani is part of the Regent Sreet Windows Project 2013 organized by the Royal Institute of British Architects (RIBA). It has been designed to animate and seamlessly link all the windows of the store with one beautiful fluid form. By using both digital and physical techniques, the architect has shaped light-diffusing polyamide mesh fabric to maximise its structural qualities and interact with the mannequins . The result reflects the precision of both tailoring and architecture as well as the colour and lightness of the Karen Millen SS13 collection.
”The ultimate wrap dress” The Evening Standard
“We Love…” The Independent
“An illuminated scene which draws passers-by into the store like Alice down the rabbit hole.” WAN – World Architecture News
“There is something extraordinary to be seen on London’s ultra-luxury boulevard” Deutsche Well
‘”The collaboration has been really successful, since it was installed there has been a significant increase in sales.” Gemma Metheringham, Managing Director
