The Outdoor State - POW
Illustrator
Branding



Protect Our Winters - The Outdoor State

Protect Our Winters (POW) is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. Climate change has put outdoor playgrounds at risk. At Sid Lee Montreal, we created The Outdoor State, a campaign to stand for these playgrounds together, and protect them for our future. In parallel to the campaign, we rebranded POW, with a new graphic system and new colors to reflect the energy of POW.




Credits:
Agence : Sid Lee
Directeur de création exécutif, global : Kristian Manchester
Creative Direction : Jonathan Lavoie & David Allard
Art Direction : Jonathan Lavoie & Philippe Cossette
Graphic design & Illustration : Anthony Morell
Motion Design : Valerie Bourdon
Video: Alexis Malin
Directrice service-conseil : Ariane Poitras
Conseillère en service-conseil : Sarah Maude Raymond

The Outdoor State - POW
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Anthony Morell

The Outdoor State - POW

Protect Our Winters - The Outdoor State Protect Our Winters (POW) is a community of athletes, scientists, creatives and business leaders advanci Read More
918
8k
50
Published: