PROCESS NOTES: Bold Nebraska
is a 501c4 non-profit advocacy group in Nebraska leading a coaltion of landowners, ranchers, activists and concerned citizens to stop the pipeline. Over the last three years, we've created a host of campaigns designed to get people fired up and move them to action. It's grassroots, community organizing. It's people powered. And for damn sure, it's relentless.
The design for the "Build Our Energy" campaign was, in typical fashion, created quickly and used a central motiff that carried itself across multiple channels. Which for the first time for Bold Nebraska, included an animated video to help tell the story.
Gritty illustrations of simple shapes in bright colors is used in a lot of our campaigns. In this case we had a photo of the type of barn to help guide the illustration and went with a short, concise message similar to our New Energy Voter
campaign. The "Our Land" poster below was designed by Jontue Hollingsworth
in 2012 leading up to the election.