Drago Mlakar's profile

Speak for a higher purpose

Speak is a Slovenian product that was created in cooperation between the company Steklarna Hrastnik (a Slovenian glass company) and S project. The vision of S project which is looking for individuals who are apparently unreliable and unstable – however, put through their S akademYa educational model they are “stabilized” and prepared for life on their own – gave birth to an idea of a glass which would have the same characteristics: unstable, unusual and useless at a cursory look. Fill it with content and it becomes reliable, unbreakable, different, and attractive. And when set on its base it is raised above the average. With the sales of the glass Speak, the S project and Steklarna Hrastnik will create new opportunities for young people since they are assigning some of the sales revenue to educating the socially underprivileged youth in the field of cooking, entrepreneurship and personal growth. 
................................................................................the product..................................................................................................
.................................................................................the website..................................................................................................
Client: S project & Steklarna Hrastnik
 
Copywriter: Drago Mlakar
AD: Eva Zupan
Project maneger: Ana Strnad
 
/ Steklarna Hrastnik
Creative director: Grega Likar
 
/ Bright Visuals 
Filmed by: Dominik Istenič, Luka Stanovnik
Assistant: Toni Stanovnik
Edited by: Dominik Istenič
Producer: Matej Marinko
Speak for a higher purpose
Published:

Speak for a higher purpose

The vision of S project which is looking for individuals who are apparently unreliable and unstable – however, put through their S akademYa educa Read More

Published:

Creative Fields