Brief: Create a brand identity for a new make-your-own, customisable brownie brand.
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Make & Bake is a brand experience where customers can make their own brownies & customise them to their own taste or for a loved one.
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1. Order tub of brownie mix at till.
2. Choose choice of fillings in a pick ānā mix style.
3. Take a seat, mix brownie mixture & spoon into baking tray.
4. A member of staff takes tray to oven & gives customer an order number.
5. Once the brownies are ready, customer chooses toppings/ decorations & gift packaging.Ā
2. Choose choice of fillings in a pick ānā mix style.
3. Take a seat, mix brownie mixture & spoon into baking tray.
4. A member of staff takes tray to oven & gives customer an order number.
5. Once the brownies are ready, customer chooses toppings/ decorations & gift packaging.Ā
There are six different colour variations of the logo to represent the choice of pick n mix fillings.
Shop exterior
Shop interior
Website homepage - for ordering brownies online.
Customer orders a tub of Make & Bake brownie mix at the till.
Customer chooses from aĀ choice of brownieĀ fillings in a pick ānā mix style.
Staff uniform.
A member of staff takes the customer's tray to the oven & gives the customer an order number. Once the brownies are ready, a member of staff calls the order number and the customer collects their order - like an Argos style order system.
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Customer chooses toppings/ decorations & gift packaging.Ā
Customer chooses toppings/ decorations & gift packaging.Ā
Customers can choose from a choice of gift stickers to stick onto their brownie packaging, turning it into a gift for a loved one.
