Level Ground is a collective of people, conversations, and experiences that inspire empathy and build relationships across our differences. When designing their brand we took a great deal of time thinking through how it can literally be connected and look integrated in its letterforms and brand style.
As the Level Ground organization shifted their focus more toward cultural equality, they needed a logo that was more inclusive. The goal for the new mark was to create more flexibility and sophistication while also taking into account the beauty and diversity of the art community.
Detailed brand guidelines showcase the new Level Ground visual language, including an update to the brand colors, typography, and design elements as well as their evolved story and messaging.
Angles and line art create a sense of energy throughout the collateral and act as framing devices to lead the eye to key information. We also created a design system for Level Ground's various sub-brands using a color palette that offers each brand a sense of individuality while still being connected to the main brand.
Dynamic marketing materials, such as handouts and posters, were created for the annual Level Ground Festival – a celebration of artists featured in The Collective.
