Levi's Made & Crafted interactive tablet advertisement created for placement in BULLETT Magazine's digital publication.
The Women's advertisement offers an overview of the LMC brand, and is followed by an interactive, fully shopable product gallery with in-app hyperlinks that direct traffic to strategic online retailers. Users may view each product as a flat, or as incorporated into a LMC key look.
The Men's advertisement uses html5 animations to highlight the artisinal craftsmanship of the LMC product. Users may tap on animated hot zones to view a high res photo of each garment's bespoke details.
Created by BULLETT Creative Agency (BCA). Awarded Ad of the Week, Adobe DPS.
In addition, BULLETT ideated, styled, produced, shot, and edited a photo story featuring Levi's Made & Crafted's Fall 2013 line as part of an Interactive Advertorial spread to be included in BULLETT Interactive, an interactive digital publication created using Adobe DPS and available for download on all iPad devices.
In addition, BULLETT created a commercial HD video to be featured as additional media content within the Interactive Advertorial.
Finally, BULLETT designed a fully integrated 360 media presentation as interactive advertorial content within its digital publication. The final presentation includes social share features, interactive photo content, animated title sequences, HD video, and links to strategic online retailers. Watch the video below to view the final presentation.
