London City Royals Basketball 
Sports Branding 
 
 
The concept for this brief was to create the branding for a new basketball team franchise in the United Kingdom. I chose to create the branding of a fictional eam for one of the most famous cities in the world London. 
 
Concept
 
 
 
Main Logo - Full Colour 
 
Alternate Logo
 
Main Logo - One Colour 
 
Alternate Logo - One Colour 
 
Clothing
 
Kits 
 

Hope you enjoyed it. Comments and feedback would be much appreciated!
Thank you