Lucid Dreaming
Branding
Sleep and dreams have fascinated people for centuries and yet, most that we know about them is based on theories. Sleep occupies nearly a third of our life but we tend to give little attention to that, and we often neglect its importance. This could lead to a number of health issues such as: depression, insomnia, diabetes, mental illness etc.

In that regard sleep isn't just a meaningless process or an obligation; it's a critical function during which our bodies balance and regulate our immune system, blood circulation, and most importantly, our brain memory functions. And while sleep is essential, a high-quality dream could be the key to achieving an even healthier and happier life.




Lucid dreaming is a phenomenon in which while asleep, you become aware of your dream state, and you can take control of the narrative. This allows you to direct your dream and change the story, or enjoy and observe it.

Lucid dreaming occurs in the sleep stage known as REM sleep (rapid eye movement). That's the stage in which we are immersed in the dreaming experience, having the most vivid and realistic dreams. While in REM sleep, we can smell, feel, taste, touch, and even listen to music which gives us the illusion
of deep and fully immersive real-time experience.

Having the ability to consciously focus thoughts and intentions to shape and change the story of dreams allows us to learn new skills, solve critical problems and work on psyhological problems.
Lucid is a small device that emits electromagnetic waves, improving the quality of sleep and dreams. The "device" gently influences the prefrontal cortexes of your brain and helps you get into a lucid dreaming state more naturally.

Once you immerse into "lucid", a metacognition state is activated (the ability to reflect on and report on your mental states). This self-awareness and control while we are asleep allow us to learn new skills, solve creative problems, and any other challenges while we are in bed.

Most importantly, it improves our health.




Setting up is easy. Tap on top of the device and wait for a few seconds to pair with your phone automatically. Browse through the categories and select the narrative that will help best your problem.​​​​​​​


Once you tap on the app’s icon, a short onboarding unveils the key benefits that Lucid adds to your life. From becoming a producer while you’re asleep and streaming your dream on your vlog to unlocking yet another venue to meet with your friends, while co-dreaming, or reliving your favourite childhood memories. It’s as easy as 1-2-3.




The dashboard presents a collection of handpicked guided narratives, designed to help you let go of the day and immerse yourself into a story of your own choice - from exploring Earth’s extreme environments and future ages, to revisiting pivotal historical events.



References:
A Study of Dreams by Frederik van Eeden
EEG Invention – Hans Berger
The “father” of lucid dreaming – The Marquis D'Hervey de Saint-Denys
Sleep & Dreaming – Boundless Psychology
Why do we sleep? – Russell Foster's
Metacognition - Cognitive psychology



Lucid Dreaming
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Atanas Teodosiev

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Lucid Dreaming

So we launched an experiment to explore “How might we reimagine ‘Sleep’?” ... Can we stay present while asleep and continue looking for ways to b Read More

2.8k
27k
148
Published: