Brief: To increase awareness of Schwartz spices.

 

I created a sympathy campaign that personifies the spices to persuade the public to stop storing their spices in their cupboards and spice racks for years and put them to use. Schwartz advertising campaigns are usually a little mundane and typical consumer adverts that appeal to families, so I wanted to add a little humour to target further audiences.

Many people don’t know how to use their spices so the ads would also provide a call to action linking people to tips and recipes. 

 

Photographer - Ahmed White