Logotype for "Calvert" coffee Table
Calvert is a coffee table design which was first made in 1951 by designer and architect Ferdinand Kramer. As part of a series of ‘knock-down’ pieces of furniture that Kramer designed in the USA in the 50s, the Calvert coffee table is a functional design that inspires thanks to its intelligent use of materials and simple construction.
The logo design was inspired by the simplicity of the shapes. The merging shapes are separated by a colored rhythm based on the available colors. This creates a friendly and playful branding, which enables further communication.
