"Ideas come and go, stories stay" - this is what I had in mind when creating the identity for Studio RED. The visual story of RED is an accurate mirror of my design style. I work with lines, grids and geometric shapes, I like to use gradients and I believe that 5% of pure red is just enough to spice up a soft-toned visual. After all, there's nothing bigger than the small details, is it? So that's why the colour red, in the identity of Studio RED, is just like a dash of cayenne pepper in a dish full of colours.
The stationery, the communication templates and the portfolio presentation slides have the same visual guidelines, and use the same colours for the front page of each project category - white, grays and beige with a tiny, less than 5% red accent.
The secondary colour scheme adds a playful note to the grey shades of the primary one, still the geometrical shapes are the same in both scenarios.
Thank you for viewing the project!
