AMA  |  Ashok Mistry Associates 
Intro : This class room project aims at designing the Visual Brand Identity for AMA architectural firm which reflects the firm's work. The client required a symbol and a logotype that would reflect Straight lines, Pure geometry and Structure.
   Mood board for inspirations ( The projects done by AMA lately )
   Myriad Pro is a modern sans serif font. It has a very humble appearance and thus is very welcoming. It is also a very
   readable and legible font making it agood choice for a universal approach.