This campaign used variable data, personalised Direct Mail teaser 'ransom' notes which were sent
out in two stages to a database of existing and potential clients. The idea was to drive them with
a personalised URL to a microsite where their potential customers were being 'held hostage'.
In order to free the 'hostage' and win a prize, the recipients had to enter their details.
This campaign got a very healthy 25% response.
Other Contributors: Jerry O'Dwyer (design/ux), Peter Clayton (photography)
out in two stages to a database of existing and potential clients. The idea was to drive them with
a personalised URL to a microsite where their potential customers were being 'held hostage'.
In order to free the 'hostage' and win a prize, the recipients had to enter their details.
This campaign got a very healthy 25% response.
Other Contributors: Jerry O'Dwyer (design/ux), Peter Clayton (photography)
