Goal: Create all new branding from scratch for a Cabaret festival within The Cultch's greater brand voice.
While working on the creative team at The Cultch, I helped create and execute the branding for a brand new festival: Transform Cabaret Festival. I was one of two in-house graphic designers who worked along side the Marketing Director, the Director of Patron Development, and in-house Communications Specialists to create this identity and website. Our team worked collaboratively through the whole process.
The logo was created after several revision rounds with stakeholders at both The Cultch and the co-presenting company, Urban Ink. We also decided to have all artist images in the lead up to the event in duotone to unite them under one set of branding and identity
Posters and lineup guide for festival
Social images for lead-up to the festival
Website: Our team also created a separate website for the festival to live separately from The Cultch's website.
End Result: Over the course of a couple months, our team was able to create a full brand package complete with collateral and a website. This served the Transform Cabaret Festival over its 2 week run where it saw thousands of patrons and dozens of performing artists.
