Visualizing what the University of Cincinnati American Marketing Association prides itself on, the assets created provide a glimpse into all of the work the chapter does to push chapter students to excel. Taking the design into competition at the International Collegiate Conference the American Marketing Association holds annually, this design execution showed up in all UC AMA events and won 1st Place out of over 120 schools for the Chapter Plan. 

Contemplating how the AMA conference is international, defining what Cincinnati, Ohio is in general was the start of a brainstorming session. This allowed insight onto things that make the area unique, and the elements that the university relates with and can own. Taking these ideas into visuals allowed for exploration in form and communication. 

Exuding the current University of Cincinnati brand feel while taking on a unique flavor, the final UC AMA executional design gave the chapter the ability to tell the group's story without having to explain it. Adapting the visuals to multiple layouts and using it all across the conference proved the functionality and memorability of the visuals.