For my Identity project, I wanted to design a cat cafe that can be an enjoyable experience both for the cat and the customers who visit. I first started with a mood-board on the kind of theme I wanted to follow for my brand, and then moved on to develop a logo, along with my brand business card.
Above is process series of finding the final design for the illustration in the logo. After finalizing the logo illustration, I finalized the logo (color & black and white versions). I created the business card following the same illustration of the cat in the mug. Moving onto designing the packaging of my product, I tried to keep the style and theme as consistent as possible, while also bringing something new to the table.
The cafe features purchasing of cat food packages called the "Purrtea Pack". At Purrtea, the bag is designed to come with a set of three different flavors of dry snacks for cats: Chicken Kibble, Tuna Kibble, and the Original Kibble Mix.
Here are the screen-flows for the Purrtea desktop website and app. The Purrtea website is built to allow users to quickly locate the cafe, donate, or adopt one of the cats featured on the page.
