BAYER - BEROCCA
Objective
Involve consumer into brand interaction
Socialize product message
Solution
ONLINE test of emotional stability under stress supplied with brand recommendations
Tools
Entertaining ONLINE test with video content – viral distribution
Video web site with ONLINE activations
Socialize product message
Solution
ONLINE test of emotional stability under stress supplied with brand recommendations
Tools
Entertaining ONLINE test with video content – viral distribution
Video web site with ONLINE activations