The taste of original Spezi, widely recognized in Germany and some other countries across the Europe combines cola and orange juice. For more than 60 years, the unique logo of this brand has been associated with quality and pleasurable moments.
60 years after its invention, old school packaging of Spezi is updated and refreshed for the new generations to continue the story of fun and friendship!
The small pleasures of life (like Spezi) and the little unforgettable moments we create with others is what counts the most! That's why the new Spezi packaging is a reminder of how important it is to have a friend for life, but even more important - to be a friend for life!
Spezi glass bottle 0,33 liter and very funky monkey business!
There are 3 different variations of Spezi glass bottle design in every box of 20 pieces!
On-trade transport box with 20 glass bottles 0,33 liter.
Spezi PET bottle 1,5 liter and a very lucky football fans!
Spezi PET bottle 0,5 liter and a very satisfied girl!
After the launch of the refreshed design and a new brand positioning, the main focus of the client was to increase distribution of the products. Several different tools have been used for BTL promotions in on-trade and off-trade, all connected in unified story that supports the brand promise and opens new opportunities.
Spezi gift box with T-shirt, lighter/opener and Spezi 0,33 liter in a glass bottle for the owners and the staff in the on-trade channel when approaching for the first time
Promo flyers tell the story of the brand with the witty messages we called - Spezial tips. In each bar there are flyers with the same layout, but 8 different sets of messages. The image above shows just a few examples.
Introduction and/or combo offer posters in the on-trade
Additional position displays and sampling promo counter in the off-trade
Brand Concept & Strategy / Product Development / Katarina Galović
Creative & Art Direction / Packaging Design / Graphic Design / Copywriting / Miro Tomić
