Only In Branding
Only In is an community based outreach Platform
Only in is the go-to guide for curated lifestyle events, culinary adventures and interesting places across the major metros in India. We worked on branding an approachable and fun platform that also nurtured the sense of community building.
The primary brand-mark is designed as a bold and dynamic typography to echo the millennial vibe of the brand. Alternate brand mark was also designed as a speech bubble to represent the conversations the platform initiate.
Regional Sub Brand
Focusing on India's multicultural and multilingual society, each city sub brand was designed in local language, albeit maintaining the central motif.
This approach eased the outreach growth of the platform, making it more in sync with the local culture.
Client - Blue Media
Strategy, Visuals and Art Direction - Rounak Bhattacharjee
Brand Copy - Matthew Wilkins
Consultant - Nishant Sarkar
Agency - The Last Piece
