No.Sugar
Healthy candy manufacturer brand development
No.Sugar is a manufacturer of healthy candies. The company caters to the needs of athletes, parents, vegetarians, vegans, rawtarians, and all those who find it crucial to adhere to the principles of healthy food. All candies are made by hand. Sugar-free.
No.Sugar is a name, a philosophy, and an appeal to action. The brand reduces everything harmful to zero and replaces it with pure pleasure. The positioning of the new brand, formulated during the work on the project, takes into account the properties of the product, the needs of the audience, and the way the product meets these needs: “A variety of healthy candies, suitable for those who take care of themselves.”
The word NO in the logo is the exact place with no sugar.
Kraft paper also adds to the brand’s message that all candies are handmade.
Now the company is getting ready for the launch of the product and its promoting through the cafes, delivery site, and displays in chain stores. The brand image will work equally well in the design of promotional materials, on the packaging, and in the digital media.
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