Food and utensils shop from Turkey. The widest assortment, prompt delivery in the city and throughout Russia, attractive discounts and promotions, a good system of bonuses/loyalty, offline store, affordable prices.
The main task was to create a beautiful corporate identity and an image that would be remembered, set the company apart from the general background, which would be associated with Turkish culture, authentic Turkey, which could be scaled by franchise. The strong point of the logo before the redesign was a recognizable symbol, which was remembered among most of the target audience. The weak side was the standard font style and the complete lack of corporate identity. The identity is based on the contours and strokes of classic Turkish ornaments.
